Meet the Team

Our team at Data Led Designs blends diverse expertise in data intelligence, logistics, customer experience, and marketing to deliver uniquely effective vacation rental designs. Driven by a passion for design, travel, and unforgettable guest experiences, we craft exceptional spaces that ensure both client satisfaction and guest delight.

  • Heather Martini

    Data Fanatic & Designer

    I'm a vacation home and short-term rental designer and Airbnb Superhost who loves turning investment properties into beautiful, profitable spaces. I use a mix of creativity, data, and collaboration with my clients to make sure every design hits the mark.

    My love of travel is what drives my passion for creating exceptional guest experiences, helping families and friends make lifelong memories. I have a knack for solving problems, and love being efficient, because I know time is money for investors, hosts and property managers. My goal is to help you achieve your vision on budget and on time, creating spaces that guests will love and that boost your returns.

    Let's work together to make your property shine!

  • Emily King

    Marketing Pro & Designer

    I'm a marketing expert passionate about using data to tell stories and guide smart decision-making. With my own entrepreneurial experience, I understand the challenges small business owners face and aim to simplify marketing for them. I coach entrepreneurs to develop effective strategies and take charge of their brand narratives, offering actionable steps toward growth.

    My work has been featured in Architectural Digest, Whiskey Advocate, The Knot, and other prominent publications. Outside of marketing, I enjoy nature, cooking, and adventures with my kids.

    Join me in exploring creative and strategic marketing solutions!