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Market Insights That Pay Off

Our Market Insight Reports give you the exact data successful short term rental investors use to identify high-performing locations, optimal pricing strategies, and profitable amenity investments.

Explore Market Insight Reports

Stop Guessing. Start Profiting.

Expensive Airbnb data often leaves you without a clear path forward, and creating a highly profitable rental takes more time than you have.

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ROI-Driven Amenities

Know exactly which amenities increase your nightly rate and which are just pretty expenses. Every recommendation comes with specific revenue impact projections.

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Competitive Edge

Understand exactly what top-performing properties in your market are doing differently. We reverse-engineer successful strategies so you can replicate their results.

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Guest Persona Insights

Understand who your ideal guests are, when they book, what they value, and how to position your property to attract the highest-paying travelers.

The effortless way to start making decisions based on facts and not feelings.

Market Insight Reports and the expert guidance that eliminates guesswork

Boost rental profits with smart data:

  • Unlock the data-driven edge you've been missing. Our Market Insight Reports turn industry trends, competitor insights, and guest preferences into clear, actionable strategies, so you can stop guessing and start maximizing your returns. We give you the insights to make smart moves, save time, and grow your profits - fast.

  • Get the expert insights you need with an hour long walk through of the report, so you know exactly what to do to turn your short term rentals into top performers.

    We provide actionable strategies that you can put to work Get immediately. Diving into Airbnb occupancy rates, Airbnb statistics, and what luxury properties are doing right, our rental analysis can position your investment for maximum profitability.

  • Armed with key data - like Airbnb trends, booking patterns, and market performance - you can start making impactful changes right away.

    Whether it's refining your pricing strategy, enhancing your guest experience, or positioning your property as a top choice, our comprehensive analysis gives you the tools to take action from day one.

A report with sections on Airbnb landscape, market insights, top cities, and property trends in Boone, NC. Features images of properties, a group of people at a scenic location, and charts on occupancy and luxury property metrics.

  • I was overwhelmed with my first STR, but working with Heather and Emily was a game-changer. They guided me through every step, from market insights to design choices, it was so much more than I could have asked for! My property looks stunning, and I’ve already seen a significant boost in bookings. I couldn’t have done it without them!

    - Sarah | First Time STR Buyer

  • As someone with multiple rental properties, I thought I’d seen it all, but Heather and Emily took my investments to a whole new level. Their Market Insight Reports gave me a deeper understanding of my target market, and their design recommendations were spot on.

    - Alex | Multiple STR Investor

  • "Working in interior design, I know the challenges of creating beautiful yet functional spaces. Emily and Heather nailed it. Their data-driven approach to design is brilliant—it’s not just about aesthetics, but also what works to maximize bookings and revenue. My client wanted to upgrade everything after seeing how much they could potentially make."

    - Anne | Interior Designer

Data solutions for any business challenge

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Interior Designers

  • By leveraging detailed analytics and market insights, you gain a clear understanding of trends, opportunities and potential risks.

    You can also show investors (with real numbers) how they will maximize their ROI. This helps them understand the value of investing in their property from the initial set up.

  • By designing a space that delights your markets primary persona you're able to guide your investor into creating a luxury property.

    Luxury properties typically charge double (or more) a night than a standard property and have an higher occupancy. That means more bookings at a higher rate year after year.

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Investors / STR Owners

  • Understanding a market before you even purchase the property can guide you into maximizing your investment.

    It gives you all the details on how to set up your rental using thousands of data points. This data roadmap is the secret to no more second guessing and investing with confidence.

  • Within the mountain market of Boone, North Carolina there are 6 profitable sub-markets. When we look at the Top 50% of properties the data shows what the average 5 bedroom house makes:

    • Boone - $84, 358 (38 homes)

    • Blowing Rock - $139,690 (4 homes)

    • Vilas, NC - No 5 bedroom homes

    • Beech Mountain - $78,844 (1 home)

    • Seven Devils - $83,329 (12 homes)

    • Banner Elk - $123,214 (7 homes)

    Identifying sub-markets that have high return with low competition can position your rental to really stand out.

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Property Managers

  • You are more than just a property manager, you are a market expert and that's an added bonus for your homeowners.

    Deep insights that lead to tailored communication, increased bookings, glowing reviews, and targeted marketing that you can use to position yourself above your competition.

  • Knowing that travelers to South Dakota book, on average, 70 days in advance of their trip you can send out newsletters, post on social, position ads, and shift pricing strategies to capture the most travelers right before they book for peak season.

    Speaking to your ideal guest right when they are thinking about making a purchase means a shorter sales funnel and more effective marketing.

Meet the Team

It all began with an idea and a bad experience at a rental. Our team at Data Led Designs are two sisters passionate about exceptional guest experiences influenced by thoughtful, beautiful design. Our deep industry and data intelligence experience helps us empower our clients to make informed strategic decisions.

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Heather Martini

Founder

I specialize in transforming vacation rentals into beautiful, profitable spaces. By blending creativity, data, and client collaboration, I craft designs that stand out. My passion for travel inspires me to create memorable guest experiences, helping you achieve your vision efficiently and on budget. Let's make your property shine!

Mama of three, dog lover, regularly laughing till I cry with my husband.

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Emily King

Marketing Expert

Passionate about designing unique retreats that focus on color and texture. An amazingly comfortable and beautiful bed is a non-negotiable element of all my designs.

My work has been featured in Architectural Digest, Whiskey Advocate, The Knot, and other prominent publications. Mama of two, sustainability nerd, lover of library books.

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On The Blog

How to Analyze Airbnb Markets for Short-Term Rental Success

Unlock the secrets to optimizing your Airbnb with our step-by-step guide to analyzing key data points for short-term rental success. From occupancy rates to seasonal trends, this article breaks down essential market insights to help you make informed investment decisions that boost bookings and maximize profitability.

Struggling to stand out?

  • Strategic insights

  • Smarter decisions

  • Successful investments

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